PROJECT ZERO™ MISSION

As the innovators of tape in hair extensions, we are proud to have created cutting-edge products that have revolutionized the hair industry and have empowered stylists as well as their clients to transform their lives. We are proud to introduce what we believe will be the next revolution to the industry- Project Zero™, a commitment to environmental responsibility.

Under the Project Zero™ initiative, all IDC brands are carbon neutral through a rigorous process of calculating and offsetting the carbon emissions for all business operations.

6410
TONS CO₂ OFFSET
168
RESTORED ACRES
174800
TREES PLANTED
15
ENDANGERED SPECIES

Project Zero™ Accomplishments

Carbon neutral for all business operations since 2014.

Counterbalance pollution from our operations

Support environmental conservation where it’s most impactful: areas with high biodiversity, endangered species, deforestation, and habitat fragmentation.

Proud sponsor of Saving Species, a conservation nonprofit run by the world’s leading conservation scientists.

Utilize systems that measure our carbon emissions, energy usage and waste more accurately

Manage our business operations according to the principles of reducing, re-using and recycling, including managing waste and resource consumption.

Comply with all relevant environmental legislation/requirements to which we subscribe.

Complete transparency in reporting our carbon footprint.

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